College Magazine Analysis #3

College Magazine Analysis #3

This college magazine appears simple, yet sophisticated. They’re using their own location to advertise the college. Featured in their location is water, a symbol of purity and cleansing; often water is involved with washing away the old and bringing in the new which would attract the audience to this magazine as they’re offering a sense of a new beginning. Additionally, there are rose bushes; there are many variations of pink roses and all uses of pink communicate sweetness and elegance. Light pink roses show happiness, joy and admiration. If you want to send an expression of gratitude, deep pink roses are perfect because they symbolize appreciation and thankfulness. The audience will receive this message, making them feel flattered into buying the magazine.

Along the bottom of the magazine is a strap line; however this usually located at the top of a magazine in most cases which may portray an unorganized cover, but could also represent originality. Featured in the strap line is sell lines to attract the audience, such as the “$2.5 million gift” they received. Presenting this information will impress the readers and intrigue them into finding out more on that topic. They also exhibit their success with the “baseball team winning conference.” This is another pull factor that will further impress the audience into purchasing the magazine.

The masthead on this cover is in the colors brown and yellow. The font is big and easy to read, located at the top of the magazine. Brown connotes warmth, comfort and natural substances, which makes the audience feel welcomed. Yellow also has the connotations of warmth and happiness, further emphasizing the friendliness towards the audience. For years yellow was worn as a sign of hope when women waited for their men to come home from war, today they’re still worn to welcome home loved ones; anyone reading his magazine with knowledge of that will be made to feel more significant and appreciated. The date and issue is positioned underneath the masthead in a small text as if to symbolize it’s not important in contrast to the rest of content. This will emphasize where the readers eyes will meet first, in this case the main image because it’s most significant, beautiful scenery which will represent the college with a positive outlook.

This magazine is directed towards a mature audience of inspiring students. The age range could be various as there are no child-like features on the cover, suggesting it’s targeted for people aged 25 years and over.