Initially, at the peak of MOJO’s contents page, 'MOJO', is printed as opposed to the common “contents.” However, the reader perceives that this is a contents page due to the typical conventions, for example, images, page numbers, bold subheadings and information about articles. The title text 'MOJO' is bold, large and in a simple font, making it more prominent to the audience. It’s also identical to the cover title, promoting tidiness and consistency throughout the magazine which would receive a good impact amongst viewers.
Secondly, despite only enclosing a main story on the front cover; 'MOJO' does not focus its contents page on only one aspect. As an alternative, various images related to the articles are scattered in the background. By doing this, it opens up more options for the audience, as not much was exposed on the front cover. It also explains the articles in more detailed way, creating a bigger emphasis to purchase the magazine. As the images are arranged in a collage like technique, it makes the atmosphere of the page relate to a younger audience as it can be seen as “effortlessly cool.” It can on the other hand also be seen as creative and fun, possibly relating to the remainder of the magazine.
Secondly, despite only enclosing a main story on the front cover; 'MOJO' does not focus its contents page on only one aspect. As an alternative, various images related to the articles are scattered in the background. By doing this, it opens up more options for the audience, as not much was exposed on the front cover. It also explains the articles in more detailed way, creating a bigger emphasis to purchase the magazine. As the images are arranged in a collage like technique, it makes the atmosphere of the page relate to a younger audience as it can be seen as “effortlessly cool.” It can on the other hand also be seen as creative and fun, possibly relating to the remainder of the magazine.
Furthermore, included on the left hand side of the page are the content listings, introducing the audience to what is within the magazine. The sub-headings and page numbers are bold to be conspicuous; this allows the reader to clearly browse what they’re looking for rapidly and without difficulty. Located beneath every sub-heading is a description (in italic), informing the audience of extra information on the article. The descriptions differ from lengthy to brief, though in every one it is not revealing too much, which influences the viewers to discover further.
Additionally, the page numbers and text relating to an article are also presented on top of the images. This is to direct anybody interested in an image, to the correct page without having to scroll through the list of contents; it makes it easier and faster again, leaving an impression on the readers. The text is white and diminutive; though a red background is used to emphasize the contrast which makes it project more. On the other hand, a quantity of these images, do not link with the articles as they’re used as a substitute of text. This not only gives the page a good ratio between text and image but it attracts readers as there’s no explanation as to what the image is regarding – the only method they obtain an answer is if they read on, which influences them to purchase the magazine.
Lastly, the initial color scheme is red, white and black; however it isn’t really prominent because of the multiple color images. This gives the page a fairly chaotic appearance; it isn’t necessarily a negative factor though, as it could be used to represent their genre of music and the editor’s down-to-earth personality.
No comments:
Post a Comment