I surveyed 22 people with a questionnaire and these are the results; some questions allowed multiple answers. Firstly, as the survey shows, there was a greater population of people that weren’t influenced by a free gift than who were. However, for my magazine I will still include free offers and prizes to attract a bigger audience, as the number of people who said they were influenced by free gifts was a substantial amount.
Secondly, most of the people surveyed bought their magazines monthly and were also asked out of the following options, how often they preferred magazines to be published: weekly, monthly, seasonally or fortnightly. The final results illustrated that the majority preferred them to come out monthly. Therefore, my magazine will be published monthly as for both questions it was voted for the most.
Furthermore, a good number of people spent between £1.50 and £3.00 for a magazine. However, the selected fraction of individuals who bought magazines monthly spent over £3.50. Therefore, my magazine will be priced in the region of £3.50 to £5.00.
The front cover of my magazine will consist of bold, vibrant colours and be titled “Tuned.” This is because the survey exemplifies that most people would rather have a simple meaningful word than something catchy and cheesy. This is also a normal convention for a rock magazine. Moreover, when surveyed, the majority of the population stated that bold, vibrant colours caught their eye on a magazine as opposed to “black, white and one other colour” or “soft pastels.” Lastly, when the question “which of these would persuade you to buy a magazine?” was asked, then most of the population chose “the articles.” Therefore, I will ensure that my articles incorporate interesting stories or contain celebrity gossip.
Finally, the music genre of my magazine will be rock, as when surveyed, most people’s favourite was the rock genre.
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