Font Analysis

Font Analysis

Lucida Handwriting

Lucida Handwriting is a calligraphy-type font which would usually be used to represent softness or success. This is because the flow of the handwriting is elegant and natural. It would mostly be seen in vintage books or scripts.

 Kristen ITC

Kristen ITC font appears as a young child or teen has scribbled on a piece of a paper. It could be used to represent something messy, casual or rebellious. On Wikipedia it is described as “an organic structure suggesting a child’s handwriting.”

Jokerman

Jokerman is a wild and energetic type font that looks like it’s been created in a carnival or arcade. Jokerman is a fanciful display font which exudes excitement and vitality.

Arial

Arial is associated with the Microsoft Software, Apple Mac and Microsoft Windows. Therefore it has to be simple and easily readable for a wide range of people.  It’s clean and refined to portray a professional appearance.

Matisse ITC

Matisse ITC font represents a lot of things, such as a character from a Japanese manga series. It is a font often used for Chinese shop names or channels. However, it also looks edgy and terror-like and is often used in horror films or stories to portray something scary.

Questionnaire Results

I surveyed 22 people with a questionnaire and these are the results; some questions allowed multiple answers. Firstly, as the survey shows, there was a greater population of people that weren’t influenced by a free gift than who were. However, for my magazine I will still include free offers and prizes to attract a bigger audience, as the number of people who said they were influenced by free gifts was a substantial amount.

Secondly, most of the people surveyed bought their magazines monthly and were also asked out of the following options, how often they preferred magazines to be published: weekly, monthly, seasonally or fortnightly. The final results illustrated that the majority preferred them to come out monthly. Therefore, my magazine will be published monthly as for both questions it was voted for the most.

Furthermore, a good number of people spent between £1.50 and £3.00 for a magazine. However, the selected fraction of individuals who bought magazines monthly spent over £3.50. Therefore, my magazine will be priced in the region of £3.50 to £5.00.

The front cover of my magazine will consist of bold, vibrant colours and be titled “Tuned.” This is because the survey exemplifies that most people would rather have a simple meaningful word than something catchy and cheesy. This is also a normal convention for a rock magazine. Moreover, when surveyed, the majority of the population stated that bold, vibrant colours caught their eye on a magazine as opposed to “black, white and one other colour” or “soft pastels.” Lastly, when the question “which of these would persuade you to buy a magazine?” was asked, then most of the population chose “the articles.” Therefore, I will ensure that my articles incorporate interesting stories or contain celebrity gossip.

Finally, the music genre of my magazine will be rock, as when surveyed, most people’s favourite was the rock genre.

Questionnaire

Here is a copy of my questionnaire that I used for my research. The results are above.

What Influences My Magazine #2

What Influences My Magazine #1

Music Magazine - Double Page Spread Analysis #2

Double Page Spread Analysis #2

Firstly, VIBE has used a monochrome color scheme, but left the model in color, wearing a bright red dress; this is done to emphasize the most significant object on this page and make her stand out to the audience.  Red is often correlated with energy and passion, which portrays her music genre; it also shows the readers her vibrant personality. The other color that is included is blue, blue is frequently related with purity and cleanliness which again, makes the celebrity have a positive outlook. Additionally, red and blue together often connotate royalty; this makes the double page spread appear noble and expensive, having a bigger impact on the readers. Lastly, blue is also used to highlight the celebrity’s name, making the audience more aware and impressed with who is featured.

Moreover, the layout consists of an image rolling across both pages, then a bigger image covering half of one page; it also has an image caption, leading text and pull quotes. The image caption is incorporated in the background image, making it clearer for the audience to know what it’s informing them about. Secondly, the leading text briefly summarizes the commentary; it’s bigger than the rest of the font to draw attention to the audience, instead of them skipping the page. In addition, the pull quotes also influence the audience to read, the quotes are from the celebrity featured which makes the audience feel as if she’s inviting them to read. It also makes the readers feel important, as she is so high-class and idolized. The page numbers are located in the bottom right corner, along with the topic of the article. This represents organization and creates an easier navigation for the readers.

Briefly, the double page spread follows the conventional ‘c’ pattern eye-flow. This starts with the background image and passes through the text, onto the main image of the celebrity. This allows the audience to read the article easily without any other distractions, it also lets them view everything easily.

Lastly, the language is used is sanguine and positive which maintains a refreshing and welcoming foundation on the page; it also grips the readers onto the page and influences them to read more. This double page spread doesn’t appear to have any mode of address in the big font quotes; however this isn’t necessarily a negative thing as it doesn’t daunt a sensitive audience. Also it emphasizes that the article is all about the main celebrity and it’s bursting with information about her. This builds a positive relationship with an audience, as they can be impressed with the amount of facts incorporated.  Lastly, the writing style is formal which is inviting to an older and mature audience, additionally it makes the double page spread appear more professional and noble, which may formulate the audience to feel superior when reading.

Music Magazine - Double Page Spread Analysis #1

Double Page Spread Analysis #1

This double page spread features a band called 'Echo and the Bunnymen'. On the right hand side is an image of the main band member which fills the whole A4 page. The main image is a medium shot, which reveals his facial features clearly. There is also a microphone in the photograph, which represents music and singing; this informs the audience of what the band member does. The photograph is in a sepia tone which usually represents something old or vintage; this is effective because it embodies their style of music and makes the audience more aware. The sepia tone also associates with his pose and feelings; he’s looking away from the camera as if he’s in a dream or fantasising about something. The sepia tone emphasizes his emotion and allows the audience to feel the atmosphere of it too. Additionally, the title of the article is “the killing moon.” The moon is often correlated with peace and heaven, so his emotion, pose and sepia-tone all connect with the theme of the article.

Similarly, the colour scheme of this double page spread is black and gold, which is often connoted as elegance and prosperity; this will have an impact on the audience, causing them to be impressed. As stated before, the main image has gold undertones as it is shot in a sepia tone, therefore it complements the gold and black theme, making it appear more professional and organized.

Moreover, on the far left of the page are headshots of other band members and contributors towards their song “The Killing Moon;” this consists of the bassist, vocalist, video director and guitarist. This is a good attribute to have on the double page spread because it highlights their dedication and hard work. It also shows the audience that the production of the song had a lot of support, which makes it emerge as superior and significant.

Lastly, the only other image included is a smaller one in the middle of the text on the left hand page. It’s in black and white so it isn’t as emphasized as the main image. However, as it is located in the depth of the text, it still accentuates as it provides the article with something to help explain it. It also makes it look less boring, so it’s not just a chunk of text to the audience.